ALVAboard have some characteristic such as:
Endure against repeated bending and folding
Absorbs almost no moisture (0.03%)
Stands against high temperatures up to 130°C
Resists to chemical substances
Does not produce dust like cardboard
Does not break or tear – high impact resistance
The hollow form generates light characteristic
Can be printed directly and laminated on the surface
Safe for direct contact with edible products (Special Request)
Easy to put sticker on
Easy to cut, bend, punch, and bond
What is Material For Promotional Purpose?
Promotions can be held in physical environments at special events such as concerts, festivals, trade shows, and in the field, such as in grocery or department stores. Interactions in the field allow immediate purchases. The purchase of a product can be incentive with discounts (i.e., coupons), free items, or a contest. This method is used to increase the sales of a given product. Building a community through promoting goods and services can lead to brand loyalty.
Recently, offline marketing and online marketing strategies are more frequently used in collaboration with one another. Many companies treat their websites as the central portals of their marketing efforts. Most consumers who want to know more about a company’s products or services will at some point visit the website for information, and contact details. The principle theme between the offline and online marketing partnership is to make the company’s website better known. (See also Integrated Marketing).
Offline marketing strategies tend to be more expensive than online ones, requiring businesses to develop all-encompassing plans before implementing campaigns. Typically, a company must first decide exactly who they are trying to reach – the target demographic for either new or existing services – and then determine what media channels can be used to reach them. In a lot of cases, it is better to spend a little bit of your budget on advertising your business, rather than just going with the things you can do on the internet for ‘free’. Here is why:
One thing to consider when it comes to advertising, is that people see endless online adverts every single day. It doesn’t matter whether it is a text only ad on their Facebook, a visual ad while they are searching on Google, or a full video ad before they watch the piece they chose to see on YouTube, there are always ads on every website that you visit online. As a result of this, people have become desensitized to advertising. Just as when watching a TV show you may leave the room when the commercials are on, or you may skip them on a recorded DVR show, you probably don’t even glance at them when they appear on a site you are reading.
What puts a lot of businesses off of using print media to advertise their services is the cost. In actual fact, there isn’t a huge investment involvement. You can get a really good return on your investment because you are using a way of approaching people that they won’t have already seen 500 times today. You are giving them something tangible that they can keep, and will refer back to.
When you see a web ad, no matter how well designed it is, it is a thing you will discard when you have finished reading it. With printed advertising, that well-made, quality piece of material with its attractive imagery is something we may well want to hang onto, especially if it comes complete with a discount voucher! Never underestimate how much people like to have something they can hold, touch and retain. You can’t get that with a web ad or even a TV commercial, but with a print ad they get in the mailbox, you can achieve it.
For example, if a national electronics store is hosting a sale in honor of an important anniversary, the company’s intent is to attract the attention of customers to come into the store and take advantage of celebration sales. If the store limits itself to only showcasing this information on their website and no other methods to publicize the event, the company is limiting the number of potential sales. Instead, the store might advertise the anniversary sale in newspapers and other offline mediums that also include information about the store’s website.
There are may different ways of marketing your business offline. Here’s a run-down of the most popular methods of printed advertising:
If you have a brick and mortar store or location for your business, physical signs are a great way to catch customer attention. Running a sale? Launching a new product? Offering an introductory offer? Put it on a sign or chalkboard outside of your store to catch attention and bring customers in!
Newspapers are the traditional print media, and newspaper advertisements have been around for hundreds of years. Small and new businesses accustomed to online advertising may be confused as to how offline advertising works.
Are newspaper advertisements for you? That depends entirely on what industry you’re in and, most importantly, on your target audience. If your audience is a bit older, say middle aged or seniors, you may benefit from newspaper advertisements. Print newspapers are most commonly read by those over 35 years of age. If you choose to try out newspaper ads, make sure that you’re tracking your marketing efforts by printing a specific landing page or tracked telephone number so you can tell which leads are coming from the newspaper ad.
Another way to advertise your business off line is to sponsor an event, team, or group. Often part of a sponsorship includes getting your business’s name and logo in a program or on a t-shirt.
Remember the days when flyers on bulletin boards were the best way to get your information out? Although it’s much less significant, flyers still have a place in the world today. Businesses that are in a college town or an area that gets a lot of foot traffic may benefit from flyers placed in common areas like community bulletin boards, sign posts, or other common areas.
Outdoor advertising with billboards, posters, etc. are effective way of reaching out to a certain neighborhood. Since the exposure rate of billboards is very high – people often take the same route to work, it is a great medium to create brand recognition. Events and Trade Shows are some of great ways to grow your business in physical events. Whether you’re going to a local community event or a national trade show, having a physical presence is undoubtedly a good way to get your business in front of potential customers. If you have a locally oriented business, getting involved in community events like industry networking events, niche groups or referral groups like BNI. Another option is to use a tool like meetup.com where you can meet like-minded individuals in person.